Business Coaching
There’s no use throwing ideas at a wall and praying one sticks. A coach you can actually turn to stops you second-guessing yourself at 2am.
Business Coach Melbourne
Unlocking your business potential — monthly, face to face.
Unlock Your Business PotentialMelbourne based, available 24/7
Experienced Business Coach In Melbourne
Are you overwhelmed being a business owner? Small or medium, you need a business coach who has been there and done it. I have owned several companies and successfully exited two of them, so this isn’t theory I read in a book last month.
You want honest strategies that are proven, from someone who has already hit the wall you’re hitting. You don’t know who to trust. I’m called The No Bullshit Business Coach for a reason.
Running a business is bloody lonely. I’ve run them for more than 20 years, so I’m the person you can call at 11pm when you can’t sleep because something is chewing at you and you need a direction, not a platitude.
Perhaps you’re going through a merger or acquisition, or considering selling and don’t know where to start, or you need someone to clean up your processes and systems before a buyer looks at them. I’ll guide you through it and make it as painless as possible while maximising your return. The service pays for itself.
I’ll be the voice of reason — unlike your mates, your partner or the bloke at the pub, I have actually been there. What you get is my ear, then my honest opinion, then a strategy to fix the thing that’s keeping you awake. There is no problem we can’t solve.
If you want to understand how I think before you call, start with why owners choose me or read the verified client reviews.
Book One-On-One Consultation With RobThe short answer
Why Choose Rob As Your Next Business Coach?
- 20+ years running my own businesses. Four founded, two sold. I’ve made the mistakes so you can skip them.
- Monthly one-on-one onsite meetings. Face to face matters. I come to your business and see it with my own eyes.
- No lock-in contracts. Results matter. Stay because you’re better off, not because a lawyer says you have to.
- Fixed monthly pricing. No surprises, no travel charges, no scope creep invoices at the end of the quarter.
- Honest advice, not BS. If I don’t think I can add value to you or your business, I will tell you on the first call.
- Available 24 hours, 7 days. Because I know exactly what it’s like when a problem lands at 9pm on a Sunday.
- Access to vetted third parties. HR, web development, graphic design, legal, IT — people I’ve already used myself.
- Someone who isn’t only focused on revenue and costs. Your sanity, your team and your time off count as results too.
Ninety seconds
Meet Your Melbourne Business Coach
Business is hard enough without the BS. Watch the short version, then book a free 30-minute call and tell me where you’re actually stuck.
Book A Free CallAmazing clients
Some Of The Businesses I Coach
What you actually get
Small Business Coaching With A Difference
When you engage my services I help you across a lot more facets of your business than a spreadsheet review. Here’s what shows up in the work, session after session.
- Someone to keep you accountable, monthly, in person.
- A plan to take the business to the next level instead of the next month.
- A shoulder to cry on when it’s genuinely gone pear-shaped.
- Game-changing advice from someone who has already paid for the lesson.
- How to create great culture and build a team that stays.
- Establishing a positive mindset and getting the fun back.
- Overcoming the self-limiting beliefs that cap what you’ll attempt.
- Driving operational efficiency so the business needs you less.
- Saving real money on digital marketing you’re currently overpaying for.
- Cyber security and IT advice, including practical best practice.
- Never feeling alone while running your business again.
- Practical, real and honest advice — and plenty more besides.
The first 90 days
How Business Coaching Actually Starts
No onboarding portal, no 40-page discovery document. Here’s the real sequence from your first call to your first measurable win.
- 1
Free 30-minute call
You tell me where you’re at. I tell you honestly whether I can help. If I can’t, I’ll say so and point you somewhere better.
- 2
Onsite walk-through
I come to your business, meet your people and look at how the work actually flows — not how the org chart says it flows.
- 3
The uncomfortable list
I hand you the short list of what’s costing you money, time or staff. Most owners already suspect three of the five items on it.
- 4
Pick one pillar
We choose the pillar with the biggest payback and set two or three actions with dates against them. Not twenty.
- 5
Monthly sessions
Once a month, locked in both calendars, onsite. We review what moved, unblock what didn’t, and set the next actions.
- 6
Measure and roll forward
At 90 days we look at what changed in dollars, hours or headcount, then move to the next pillar. You decide whether it was worth it.
The full framework
Business Coaching To Make Your Business More Successful
If you’re a business owner, or even considering the feasibility of starting, there are six key ingredients that drive success. As your business coach I work through all six pillars with you to help you realise real results.
Culture
Your staff are your biggest asset, so treat them right. Hours of work and no gratitude buys you turnover, not quality.
Customer Service
Even if your product never touches a consumer, you still have customers. Keep them happy and your team stays happy too.
Cyber Security
SMEs are the easiest target going. Payments, intellectual property and staff data all sit in your hands.
Digital Marketing
SEO, social, web design, blogs, email… or does the list stop? I’ll teach you the basics of SEO in an hour.
IT Systems
IT is the key to saving money, but the words “information technology” scare owners more than they should.
The honest bit
Helping You Fall In Love With Your Business Again
Running a business is stressful. We all get stretches where we go flat or unmotivated — I’ve had them too. With me beside you I’ll be your personal drill sergeant, except you won’t hate me. I’ll keep you honest, and most of all I’ll keep you accountable.
I’m not here to take your money. All I want is results, because I care, and because a happy client is a referring client. Spend five minutes with me and you’ll see I’m genuine about that. I’m not like most business coaches out there — I practise what I preach.
So if you’ve got the blues running your business, contact me today. The results can’t wait, and neither should you. If you want a lower-cost way in first, look at the business networking club.
Book A Discovery CallVerified client feedback
What Melbourne Business Owners Say
★★★★★
Roberts service is exceptional; not good, EXCEPTIONAL when it comes to action and communication. He created a new website for me and although I will not know for a little while if it does everything we want, I am convinced and believe it will. No BS with Robert is accurate and I look forward to having Robert work on more projects into the future. Thank you Robert.
★★★★★
The best! Rob commits to what he says and really is the No BS coach a business needs. Always finding and encouraging new technologies, a great soundboard and motivator to push ahead. Would highly recommend Rob to anyone who needs to step into the next stage of business.
★★★★★
I’ve worked with Rob across several of my businesses over the years, and I can’t recommend him highly enough. He’s one of the true pioneers of the SEO industry, having been involved since the early days of websites and search engine optimisation. That depth of experience really shows in the results he delivers. Rob has helped improve the Google rankings and overall search engine visibility for multiple companies I’ve owned, leading to increased traffic, stronger online presence, and more enquiries. He’s incredibly knowledgeable, stays passionate about what he does, and is always focused on achieving long-term, sustainable results rather than quick fixes.
★★★★★
Came upon Rob while at a crossroads in business - since have been able to step away from the day-to-day and allow the team to flourish more in my absence. Really appreciate all the prompt communication & follow ups, and Rob’s ability to do the hard technical stuff when things feel overwhelming, so I can just execute the plan I have in mind without worrying about ‘how’. Full of good advice, our business ‘big bro’. Thanks Rob, we appreciate you!
★★★★★
Top business coach! Rob is a professional in every aspect of business development, he has implemented structure and a clear path in the success of my business. He is direct and evaluates everything as it should be! As a business entrepreneur developing my tech company he has built a foundation for future success — for anyone who wants success without the fluff, to hear the truth, Rob is highly valued.
★★★★★
Real, raw and relatable! I recently attended an incredibly honest and insightful SEO masterclass with Rob. He was real, raw and relatable. His advice and easy to follow tips made the entire experience feel easy and achievable. I’m excited to put all my new knowledge into practice and watch my website boom! Thank you Rob.
The deal
What You Get As A Coaching Client
No Contracts, Just Results
Fixed Monthly Pricing
20+ Years In The Trenches
Monthly Onsite Strategy
Straight Talk, Zero Ego
Founder-Speed Support 24/7
Receipts, not promises
The Numbers Behind The No BS Promise
- Average review rating5.0Across 36 verified Google, Facebook & Trustindex reviews. Not one below five stars.
- Years in the trenches20+Running, scaling and selling real businesses — lived experience, not theory.
- Businesses founded4Two of them sold at a premium, including a $5M+ managed IT company.
- Hidden costs$0No lock-in contracts, no travel charges, no surprise invoices. One flat monthly fee.
Every sector, same principles
Industries I Have Worked With
Across my career I’ve worked with clients from a genuinely diverse range of industries. That has given me insight into the challenges specific to each one, and just as importantly, the things they all have in common.
The biggest lesson is adaptability. Whatever the sector, businesses are constantly evolving, and the ones that adapt quickly are the ones that last. My job is to help you spot where your strategy or your processes need to change before the market forces the issue.
The second lesson is that each industry has its own norms and expectations. The language and communication style that works in finance falls flat in the not-for-profit sector. Understanding those nuances is what makes advice usable rather than generic.
Underneath all of it, the same skills decide the outcome: clear communication, honest strategic planning and leadership people actually want to follow. Architecture, aviation, finance, IT, logistics, manufacturing, not for profit, pharmaceutical, real estate, recruitment, transport and plenty more — the full list is on the industries page.
Book A Call BackRelated help
Other Ways Owners Work With Me
Small Business Coach
Sole traders and small teams who need practical help without an enterprise price tag.
Business Mentor Melbourne
Longer-horizon mentoring for owners who mostly need a sounding board with scar tissue.
Business Coaching Cost
What drives the monthly fee, what’s included, and why there are no travel charges.
My Guarantee
No contract, no exit fee, no notice period. Stay only while you can see the value.
The commitment
Where Do We Go From Here?
Once we begin, I don’t waste time. We analyse your business from the ground up — no stone left unturned and no outdated system left running just because it’s always been there.
More than a business coach, I become a partner and the formidable force you need. So stop dilly-dallying and let’s get to it. I can guarantee you won’t regret it.
Contact Rob For More InfoStraight answers
Business Coaching In Melbourne, Answered
How is your business coaching different from every other coach in Melbourne?
Most coaches sell you a framework they were licensed to resell. I sell you 20 years of running businesses, including the two I sold and the mistakes that nearly cost me the lot.
The practical difference is scope. I’ll look at your marketing spend, your IT stack and your security posture as readily as your margins, because I’ve run companies in all of those areas. Most coaches declare those out of scope and you end up hiring three consultants instead.
What happens in a monthly coaching session?
We meet onsite at your business for a couple of hours. We start by reviewing what you committed to last time — done, not done, and honestly why.
Then we work the current problem. That might be a pricing decision, a difficult staff conversation, a supplier renegotiation or a growth plan. You leave with two or three specific actions and dates, not a list of twenty.
Do you coach businesses outside of Melbourne?
Yes. Melbourne is home and most onsite sessions happen here, but I travel regularly to Sydney and Brisbane, and I don’t charge travel time or mileage either way.
Owners in regional Australia are coached by video call on the same monthly rhythm. The format changes; the accountability doesn’t.
How quickly will I see a return on the coaching fee?
Most owners cover the fee in the first quarter, usually from something unglamorous — a marketing retainer that was never delivering, an IT contract nobody had reviewed in four years, or a pricing change you’d been putting off.
I won’t promise a multiple, because anyone who does is guessing. What I will do is show you where the money is going before we spend a cent trying to make more of it.
What size businesses do you work best with?
Owner-operated businesses with anywhere from two to around fifty staff, where the owner is still close enough to the work to change things quickly.
Below that, the small business coaching approach usually fits better. Above that, the work shifts towards leadership and succession, which is closer to mentoring than coaching.
I’m thinking about selling. Can you help me prepare?
Yes, and it’s some of the most valuable work I do. I’ve exited two businesses myself, including a managed services provider with 24 staff and 160 clients that sold with no earnout attached.
Buyers pay for businesses that run without the owner. That means documented processes, clean systems, contracts that transfer, and a team that stays after settlement. Every one of those is fixable, but not in the month before you list.
What if I’m not sure coaching is worth the money?
Then don’t sign anything. Take the free 30 minutes, get a couple of honest opinions out of it, and decide afterwards. Plenty of owners take the call and go away and implement one thing themselves, which is fine by me.
If you do start, there’s no lock-in and no exit fee, so the risk is one month’s fee. The full detail is on my guarantee page and the cost page.
Will you tell me things I don’t want to hear?
Constantly. That’s most of what you’re paying for. If your highest-revenue client is also your least profitable, if the person you keep defending is the reason good staff leave, or if your pricing hasn’t moved in three years, I’ll say it plainly.
I do it without being a jerk about it. Blunt and rude aren’t the same thing, and nobody changes anything because they got a lecture.
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Real business coaching client testimonials