I Answer Whenever You're Stuck - 24/7

Stay Only If You See Results

Built & Sold Multiple Businesses

I've Been in The Trenches Since 2006

Business is hard enough without the BS. I give you clear, experienced advice to grow without the usual coaching fluff. No jargon, no ego — just strategies that actually move the needle. Book a free call and see if this is a fit.

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Finally, A Business Coach With No BS

I’m Rob, the founder of No BS Coach, and I’m passionate about helping small business owners get clear, get focused, and get results.

Whether you’re just starting out or feeling stuck and ready to scale, I provide practical, easy-to-implement strategies that actually work. No fluff. No theory for theory’s sake. Just a clear roadmap to help you build strong foundations, a healthy team culture, and a business that grows sustainably through great service and efficiency.

Working with me saves you time, money, and frustration. Instead of constantly running in circles, you’ll gain clarity on what truly matters and the confidence to make smarter decisions that move your business forward.

Everything I do is run through the “mum test” — if it doesn’t make sense, it doesn’t make the cut. I call out the bullshit and help you understand what often feels overwhelming. This includes demystifying digital marketing and Search Engine Optimisation (SEO), so your website becomes a genuine source of enquiries.
I’ll also guide you on IT systems, show you how to make technology work for you (not against you), and implement practical cyber security measures—all while improving customer satisfaction and building a strong, positive culture for your team.

If this sounds like what your business needs right now, let’s have a conversation. Tell me where you’re at, and I’ll show you how I can help.

Ready for Results? Lock in Your Meeting (No Contract)

Why Choose Rob As Your Business Coach!

As you can see I am not just another business coach, if you are serious about your business and getting your freedom back while also increasing profit and don't want to deal with the typical business coaches that just look at P&L and balance sheets that don't have any actual experience running a business then I invite you to make contact. What do you have to lose?

Unlike the majority of business coaches that are happy to take your money I am proactive, I will keep you accountable, I don't do this in an annoying way but a way to ensure you are on the right track and you are seeing benefit in my services. I want you to be happy with my services but most of all I care for you and your business. You have many choices when you choose a coach and I appreciate every client when they decide to partner with myself.

Based in Melbourne but with regular trips to Sydney and Brisbane, I am available for you whenever required.

Let's start today.

LET's CHAT - FIRST ONE's ON ME

THE NO BULLSHIT DIFFERENCE

- 20 Years in the Trenches. I’ve built businesses from scratch. I’m sharing what actually works, not theory.
- Face-to-Face Strategy. We meet every two weeks to solve real problems and keep you moving.
- No Traps. Stay because you’re seeing results, not because a legal document says you have to.
- One Flat Fee. No hidden costs or “surprise” invoices. You’ll always know the ROI.
- Zero Fluff. I’ll tell you what you need to hear, even if it’s uncomfortable.
- I’m on Speed Dial. Business doesn’t stop at 5 PM. When you hit a wall, I’m there.
- The Rolodex. Instant access to my vetted HR, Web, and Design teams. No trial and error.
- Your Success is the Metric. I care about your profit and your sanity, not just my billables.
- And That’s Just the Beginning – Discover the Limitless Possibilities Today!

15 Minutes. No Fluff. Book Call Today

Amazing Clients

Real Business Coaching Client Testimonials

Industries I Have Coached

Throughout my career, I've had the opportunity to work with clients across a broad range of industries. This exposure has provided me with invaluable insights into the distinctive challenges each industry faces, as well as the common threads among them.

One of the critical lessons I've learned from working with clients in different industries is the importance of adaptability. The business landscape is in constant flux, and companies that can adapt rapidly are more likely to thrive. As a coach, I collaborate with my clients to pinpoint areas where they may need to adjust their approaches or processes to remain competitive in their industry.

Another crucial insight I've gained is the importance of understanding the cultural expectations and norms unique to each sector. For example, communication methods and language that are effective in the finance industry may not work as well in the non-profit sector. By understanding the nuances of each industry, I can better offer my clients tailored guidance and support that meet their specific needs.

Lastly, I've come to realise that while each sector has its distinctive aspects, they share similarities, such as the importance of effective communication, strategic planning, and leadership. These skills are vital for success across industries, and I work with my clients to cultivate them in ways that are relevant to their specific business context.

In summary, my experience working with clients across various industries has taught me the importance of adaptability, understanding each industry's unique cultural norms and expectations, and emphasising the critical skills required for success. As a no-bullshit coach, I bring this knowledge and expertise to every client interaction, helping them achieve their goals and succeed in their respective industries.

Architecture
Aviation
Finance
IT
Logistics
Manufacturing
Not for profit
Pharmaceutical
Real estate
Recruitment
Transport
Plus, Much More

LET’s CHAT – FIRST ONE’s ON ME

The No Bullshit Business Coach Networking Club

Alternatively, if you're looking for a business coach who offers their services at a much lower price than usual, but still keeps you accountable and helps you grow your business, the Business Networking Club might be the perfect fit for you.

In the chaotic world of entrepreneurship, it's hard to find people who genuinely understand the challenges and nuances of running a business. Friends, family, and even acquaintances may struggle to grasp the intricacies of your entrepreneurial journey unless they've experienced it themselves.

That's where The No Bullshit Business Coach Networking Club comes in, providing a safe space where you'll never feel alone or misunderstood again.

The primary focus of The No Bullshit Business Coach Networking Club is to provide a supportive community where entrepreneurs can openly discuss their experiences, seek advice, and offer guidance to one another. It's not about finding new clients or chasing business opportunities, but about creating an environment where you can learn and grow as a business owner.

Join The Club

BUSINESS CLUB INCLUSIONS

Direct Mentorship: My eyes on your business for a fraction of the cost.
Monthly Meetups: Real networking with owners who have skin in the game.
Expert Deep Dives: Practical sessions on Law, HR, Cyber, and Marketing.
Peer Sounding Board: Solve problems with owners who have been there.
The Vetted Rolodex: Access my personal partners to save time and cash.

FAQ

No Result

Why Rob As Your Business Coach

Unlike many business coaches, Rob knows what it is like to actually run a business but not only that he knows what it is like to scale a business and eventually sell it at a premium. No short course or book can teach you that.

Do You Offer Face To Face Meetings?

Absolutely, in fact I request that I meet you every fortnight which is set in both our calendars.

What Can Rob Help With?

This is a common question, unlike most business coaches I dont just look at Balance Sheet and P&L, there is a lot more to a business than just this. The issue is you don't know what you don't know and while I have worked with some amazing clients, each one has experienced different strategies.

Some of the things Rob has helped with is help reduce digital marketing expenses from $5,000 per month to $1,250 per month, reduced IT spend from $3,500 per month to $500 per month, increased employee retention from 6 weeks to more than 12 months etc.

What Does 24/7 Availability Mean?

I know what it is like to run a business, many business coaches will preach working on your business and not in your business, and while that is true I do know that running your own business does mean you cant always fully switch on, therefore I always say to my clients if there is something on your mind you can always contact me, you are NOT restricted to only contact me during our scheduled fortnightly meetings. My job and goal is to make you sleep easier at night.

Why No Contracts?

I want you to see value each and every month, therefore for whatever reason if you are not getting value, you simply cancel the services. This approach ensures I am always working hard to drive real results for you and your business.

Can I Cancel Your Services?

Absolutely, if you are not happy for any reason you can cancel anytime!

Does Rob Charge Travel Time?

ABSOLUTELY not, Rob's fee is the same every month, he does not charge travel time etc.

Do I really need a business coach?

This is the #1 question all business owners ask. I’ll answer the question in just one sentence.

“The problem is you don’t know what you don’t know.”

An athlete has a coach; do you think they would perform at their peak without one? The same applies if you are in business. A business coach isn’t there to tell you off, or to force you to do things their way (at least I don’t). A good coach will offer guidance and mentorship based on their own experiences (and possibly mistakes), and ensure you are on the right trajectory. As someone who has had my fair share of business success and failure, I can help your business grow and evolve into something bigger and better. Furthermore, the investment you make with me will save you money, as you won’t be spending on SEO, IT/Cybersecurity consulting, etc.