Straight-Talking Business Coaching That Gets Results

Unlike many business coaches, Rob knows what it is like to actually run a business — and not only run one, but scale it and eventually sell it at a premium. No short course or book can teach you that.

Rob has founded four businesses and successfully exited two, including an IT managed services provider turning over $5+ million with 24 staff and 160 clients.

Absolutely. In fact I request that we meet every month, and the meeting is locked into both our calendars so it actually happens.

Meetings are held onsite at your business in Melbourne, with regular trips to Sydney and Brisbane. Owners further afield are coached by video call.

Unlike most business coaches, I don’t just look at your balance sheet and P&L — there is a lot more to a business than that. The issue is you don’t know what you don’t know.

Real examples: reducing a client’s digital marketing spend from $5,000 per month to $1,250, cutting IT spend from $3,500 per month to $500, and lifting employee retention from six weeks to more than twelve months.

Many business coaches preach working on your business, not in it. That’s true — but running your own business means you can’t always switch off.

So if something is on your mind, you can contact me. You are not restricted to our scheduled monthly meetings. My job is to help you sleep easier at night.

I want you to see value every single month. If for whatever reason you are not getting value, you simply cancel.

That approach keeps me honest: I have to keep driving real results for you and your business to keep working with you. Read the detail on my guarantee page.

Absolutely. If you are not happy for any reason you can cancel at any time. There is no exit fee and no notice period buried in fine print.

Absolutely not. Rob’s fee is the same every month — he does not charge travel time, mileage or any other add-on.

One flat monthly fee covers your monthly onsite session and unlimited contact in between.

One flat monthly fee, quoted on your free 30-minute call once I understand what you actually need. No hidden costs, no surprise invoices, no travel charges.

There is a full breakdown of what drives the price on the business coaching cost page.

You are looking at one. I am based on Collins Street and coach onsite across Melbourne, with regular trips to Sydney and Brisbane. Owners elsewhere in Australia are coached by video call.

The honest test for any coach you find: ask what businesses they have actually built, scaled and sold. If the answer is a course and a certificate, keep looking. Then book a free 30-minute chat with me and compare.

A business coach works alongside the owner to make the business more profitable, less dependent on them and less stressful to run. Think strategy, accountability and a second brain that has already made the mistakes you are about to make.

What it is not: a therapist, a motivational speaker or someone who reads your P&L back to you. I go where the money actually leaks — culture, customer service, cyber security, marketing and IT systems — not just the balance sheet.

With me: a locked-in monthly session at your premises where we solve real problems and set the next month of actions, plus unlimited contact in between when something comes up.

Real examples from clients: digital marketing spend cut from $5,000 to $1,250 a month, IT spend from $3,500 to $500, and staff retention lifted from six weeks to more than twelve months.

Ignore the awards and the Instagram following. Ask four questions: What have you personally built and exited? Will you meet me face to face? Am I locked into a contract? What happens when I call you at 7pm on a Tuesday?

My answers are four businesses and two exits, yes every month, no contract ever, and I pick up. That is the whole pitch.

A mentor gives advice from their own experience, usually informally and on their schedule. A coach works to a structure, keeps you accountable and is on the hook for results.

I do both. The monthly sessions and accountability are the coaching; the 20 years of scars are the mentoring. You get one flat monthly fee either way, and there is more on the business mentor page.

Anywhere from a few hundred dollars a month for group programs to $5,000-plus a month for one-on-one work, and many lock you into six or twelve months regardless of results.

I charge one flat monthly fee, quoted after your free 30-minute call, with no contract, no travel charges and no add-ons. The full breakdown is on the business coaching cost page.

Most of what is sold as SEO is. Monthly retainers for “link building” and reports nobody reads are bullshit. SEO itself is not: I have ranked my own and clients’ businesses on page one since the early days of Google.

The difference is doing the basics properly and honestly. I will teach you enough SEO in an hour to stop paying thousands for it, and my SEO audit shows you exactly what is and is not working on your site.

There is no licence, no regulator and no required qualification — which is exactly why the industry is full of people who have never run a business. Anyone can print a business card tomorrow.

If you want to do it properly: build and run something real first, get results for a few owners you know, and let the referrals prove you can. If you are looking for a certificate, this is the wrong website.