Title Tags Written For Nobody
The single strongest on-page signal there is, and it is routinely left as the page name, duplicated across the site, or stuffed with keywords no human would ever type.
SEO Website Audit Services
Find out whether your SEO agency is actually doing anything — before you spend another dollar.
Get My Website AuditedReal SEO experience, not a reseller dashboard
I Ran An SEO Agency Before I Coached Anyone
Most people selling you SEO have never ranked anything themselves. They resell someone else’s work, forward you an automated report full of green ticks, and hope you never check.
I did the actual work. From 2006 to 2014 I founded and ran TopRankings, an Australian search engine optimisation agency, and it was one of the strongest in the country. We only ever took one client per sector, because you cannot honestly promise two competitors that you will get them both to the top of the same page. That policy cost us revenue. It is also why our clients stayed.
Since then I have optimised more than 1,500 websites, and I have kept doing it — for my own e-commerce business, for the businesses I have built and sold, and for the owners I coach. You can read the whole history on the about Rob page.
So when I open your website, I am not running a plugin and reading the output back to you. I know what a search engine actually rewards, what it quietly ignores, and which of the “deliverables” on your monthly invoice do nothing at all.
That is the entire point of this service. It is not an SEO retainer. It is a once-off, independent second opinion on the money you are already spending — part of the broader digital marketing and SEO strategy work I do with business owners.
Talk To Rob About An AuditThe frustration
Tired Of Paying For SEO And Seeing Nothing
Are you tired of paying digital marketing agencies that promise big results and never deliver? It is genuinely frustrating — and it happens far more often than the industry admits.
Time and time again I open a website that is paying four figures a month for search engine optimisation and find it is missing the most basic elements. No title tags worth the name. No internal linking. Headings that make no sense. Pages that search engines cannot even reach. No wonder you feel like you are throwing your money away.
The hard part is that you have no way to check. SEO is deliberately made to sound complicated, and the reporting is designed so that nothing can be verified. How do you know your agency is doing the right thing? How do you know they are doing anything at all?
That is exactly the sort of blind spot I spend my life pulling apart with clients in business coaching in Melbourne. The problem is you don’t know what you don’t know. An audit fixes that in one sitting.
Book A Free 30 Min Chat
How it runs
How The SEO Website Audit Works
No portal to log into, no 90-page PDF you will never open. Five stages, start to finish.
- 1
We Talk First
A short conversation about what your website is meant to do, who you are competing against, who currently handles your SEO and what you pay them. If I don’t think an audit will help you, I will say so and you keep your money.
- 2
I Audit The Site Properly
I go through the site by hand — the technical foundations, the on-page fundamentals, the content, the internal linking and the way search engines actually crawl and interpret it. Not a plugin score out of 100.
- 3
You Get The Findings In Plain English
Everything is written up as findings and actions, ranked by what will actually move the needle. Every recommendation is run through the “mum test” — if it cannot be explained simply, it doesn’t make the cut.
- 4
We Sit Down Face To Face
This is the part nobody else does. I walk you through the audit in person, explain why each item matters, and answer every question until you genuinely understand your own website. Melbourne in person, elsewhere by video call.
- 5
You Get 30 Days Of Me
For a full month afterwards you have unlimited access to ask questions as you or your web team implement the changes. No upsell, no retainer, no “that’s outside scope” email.
What you get
What The SEO Audit Covers
A once-off price of $995 plus GST. One payment, no subscription, no lock-in, no monthly reporting fee bolted on afterwards.
- The technical foundations. Crawling, indexing, redirects, page speed, mobile rendering and the structural problems that quietly cap everything else you do.
- On-page fundamentals. Title tags, meta descriptions, heading structure, image ALT text and the basics that are missing far more often than anyone expects.
- Content and keyword reality check. Whether your pages actually target what your customers search for, or what an agency decided sounded impressive in a proposal.
- Internal linking and site structure. How authority moves around your site, and which of your money pages are stranded with nothing pointing at them.
- An honest read on your current agency. What you are paying for, what is actually being delivered, and where the gap is.
- A face-to-face walkthrough. The findings explained in person, in plain English, with time for every question.
- Unlimited access to Rob for 30 days. Ask me anything while you implement, at no extra cost.
- No upsells. I do not want your SEO retainer. The audit ends when you understand your website.
- A full money-back guarantee. Improved rankings within three months, or your money back.
Every single time
The Problems I Find On Almost Every Website
None of these are exotic. They are the fundamentals — and they are missing from sites that have been on a paid SEO retainer for years.
Headings That Fight Each Other
Multiple H1s, headings used purely because a designer liked the font size, and no logical structure for a search engine to follow.
Images With No ALT Text
Invisible to search engines and to anyone using a screen reader. It takes minutes to fix and it is skipped on almost every site I open.
Pages Nothing Links To
Your most profitable service page, buried three clicks deep with no internal links pointing at it and no chance of ranking.
Content Written For The Algorithm
Thin, repetitive pages built to hit a word count instead of answering the question your customer actually asked.
Reporting That Proves Nothing
Impressions, “keyword movement” and traffic from people who will never buy — presented monthly so nobody has to talk about enquiries.
The part nobody else does
Your Audit, Explained Face To Face
Most audit services email you a report and disappear. You are left with a stack of statistics and technical jargon, no idea which three items matter, and a quote for the agency to fix what they arguably should have caught.
I do the opposite. In a personalised session I walk you through the findings, explain the complex parts simply, and let you interrupt with as many questions as you need. You leave understanding your own website.
That matters because the goal is not a one-time fix — it is making you self-sufficient. Once you can read a page the way a search engine reads it, you can brief a web developer properly, sanity-check any agency proposal put in front of you, and stop paying for work that was never going to help.
It is the same approach clients describe in the client reviews — SEO explained in a simplified way you can actually understand, with no false promises attached.
Book Your Audit ConversationRisk sits with me
The Money-Back Guarantee
I guarantee improved rankings within three months of the audit recommendations being implemented, or you get your money back — no questions asked.
Nobody can honestly guarantee a specific position for a specific keyword. Search algorithms change constantly and anyone who promises you the top spot is either guessing or lying. What I can guarantee is that the fundamentals will be right and that your rankings will improve because of it.
There is a second half to the guarantee that agencies dislike. If I audit your website and find nothing meaningful missing from your current SEO strategy, I refund you immediately. Your agency has nothing to worry about — if they are doing the right thing, they pass and you get your money back. Ask them why they would object to that.
It is the same principle behind everything else I do: no lock-in contracts, one flat price, and you stay only while you are getting value. If you want to talk it through first, get in touch with Rob and we’ll work out whether an audit is even the right move for you.
Get My Website AuditedReal client feedback
What Clients Say About Rob’s SEO Work
★★★★★
Roberts service is exceptional; not good, EXCEPTIONAL when it comes to action and communication. He created a new website for me and although I will not know for a little while if it does everything we want, I am convinced and believe it will. No BS with Robert is accurate and I look forward to having Robert work on more projects into the future. Thank you Robert.
★★★★★
The best! Rob commits to what he says and really is the No BS coach a business needs. Always finding and encouraging new technologies, a great soundboard and motivator to push ahead. Would highly recommend Rob to anyone who needs to step into the next stage of business.
★★★★★
I’ve worked with Rob across several of my businesses over the years, and I can’t recommend him highly enough. He’s one of the true pioneers of the SEO industry, having been involved since the early days of websites and search engine optimisation. That depth of experience really shows in the results he delivers. Rob has helped improve the Google rankings and overall search engine visibility for multiple companies I’ve owned, leading to increased traffic, stronger online presence, and more enquiries. He’s incredibly knowledgeable, stays passionate about what he does, and is always focused on achieving long-term, sustainable results rather than quick fixes.
★★★★★
Came upon Rob while at a crossroads in business - since have been able to step away from the day-to-day and allow the team to flourish more in my absence. Really appreciate all the prompt communication & follow ups, and Rob’s ability to do the hard technical stuff when things feel overwhelming, so I can just execute the plan I have in mind without worrying about ‘how’. Full of good advice, our business ‘big bro’. Thanks Rob, we appreciate you!
★★★★★
Top business coach! Rob is a professional in every aspect of business development, he has implemented structure and a clear path in the success of my business. He is direct and evaluates everything as it should be! As a business entrepreneur developing my tech company he has built a foundation for future success — for anyone who wants success without the fluff, to hear the truth, Rob is highly valued.
★★★★★
Real, raw and relatable! I recently attended an incredibly honest and insightful SEO masterclass with Rob. He was real, raw and relatable. His advice and easy to follow tips made the entire experience feel easy and achievable. I’m excited to put all my new knowledge into practice and watch my website boom! Thank you Rob.
Amazing clients
Businesses That Stopped Guessing
If your agency is doing the right thing, they have nothing to fear from a second opinion.
Robert Adelman — The No Bullshit Business Coach
Not ready to pay for an audit?
Start With The Free SEO Chrome Extension
If you are not ready to invest in a full audit, start smaller and start free. I built a free SEO Chrome extension that shows you the headings, links, anchor text and image ALT tags on any page you visit — including your competitors.
Install it, open your own home page, and see how much of it is actually there. For a lot of owners that five-minute exercise is the moment the penny drops. When you want the full picture, the audit is waiting.
Get The Free SEO ToolStraight answers
SEO Audit Questions, Answered Straight
What if I have no previous knowledge of SEO?
That is the normal starting point and it is not a problem. The face-to-face session is built to educate, not to impress you with jargon.
Everything is explained at whatever level you need, and you can stop me and ask the same question three times if that is what it takes. Beginners get the most value out of this, not the least.
Can you guarantee specific rankings for my website?
No, and be very suspicious of anyone who does. Search algorithms change constantly and no one controls them.
What I guarantee is improved rankings within three months of the recommendations being implemented, or a full refund. That is a promise about my work, not about Google’s behaviour.
How much does the SEO website audit cost?
A once-off $995 plus GST. One payment, no subscription and no ongoing retainer — the whole point is to stop the recurring costs, not add another one.
That includes the audit itself, the face-to-face walkthrough and unlimited access to me for 30 days afterwards.
Can I implement the recommended changes myself?
Absolutely, and most clients do. The session is designed to give you the understanding to make the changes yourself or brief your web developer properly.
If you would rather have ongoing help, that is available through business coaching in Melbourne, but it is never a condition of the audit.
What happens after the audit is completed?
You receive the findings and we sit down together so I can walk you through them, in order of what will actually make a difference.
From there you have insights, actionable recommendations and 30 days of unlimited access to me while you put them in place.
My SEO agency says I don’t need this audit
Of course they do. If they are doing the right thing they have nothing to worry about — and if I find nothing missing from your strategy, I refund you immediately.
An independent second opinion costs them nothing if the work is genuinely being done. Their reaction to the idea tells you a lot on its own.
Will you try to sell me an SEO retainer afterwards?
No. There are no upsells attached to the audit and I do not sell monthly SEO packages.
I would rather teach you enough to stop overpaying for search engine optimisation altogether. That is the whole idea behind the digital marketing and SEO strategy pillar.
Do I have to be in Melbourne to get an audit?
No. Melbourne clients get the walkthrough in person, and I make regular trips to Sydney and Brisbane.
Anywhere else in Australia, we do the same session by video call — same audit, same guarantee, same 30 days of access afterwards.
Let’s chat business
Free 30 Min Chat
Tell me who does your SEO and what you pay them. I’ll tell you on the call whether an audit is worth your money.
Real business coaching client testimonials