Why Choose Rob As Your Business Coach?
Fall in love with your business again.
Stop The Bullshit — Book A CallThere are coaches, and there are coaches
Business Coaching With A Real Difference
Unlike most other business coaches, I like face-to-face meetings — even if it means flying to you.
There are plenty of choices when it comes to business coaches. I know, because when I was running my IT business I went looking for one myself. But there are business coaches, and then there are business coaches. What do I mean by that?
More and more coaches think a Zoom call once a month is enough. I don’t. When you choose The No Bullshit Business Coach you get me onsite, face to face, every month. I want to see how your business actually runs, because it is only then that I can see what is and isn’t working. I also have no interest in eating your day — I know exactly what that feels like. Our meetings are short and sharp. A business coach should never become a distraction from the business.
Plenty of coaches out there have simply done a course on how to be a business coach. That is useless. You wouldn’t trust a dentist who has never touched a tooth, so why trust a business coach who has never run a business? And not just run one — did they sell it, and what terms did they get when they did?
If you have been comparing options, look at the business coaching service in detail, or read the verified client reviews before you speak to anyone.
The comparison
Most Business Coaches vs Rob
| What most coaches do | What Rob does |
|---|---|
| A monthly Zoom call and a check-in email | Monthly meetings onsite at your business, face to face, so I can see how the place really runs |
| A 12-month lock-in contract signed on day one | No contract at all. You stay while you are seeing results and you can stop whenever you like |
| Qualified by a short course on how to be a coach | Four businesses founded and two exited, including an IT company with $5+ million revenue, 24+ staff and 160+ clients |
| Reads your P&L and balance sheet, then stops | Works across six pillars: coaching, culture, customer service, cyber security, digital marketing and IT systems |
| Travel time, expenses and surprise invoices | One flat monthly fee. No travel charges, no add-ons, no exit fee |
| Available during business hours, by appointment | Contactable 24/7 between sessions, because business problems do not wait for a calendar slot |
| Hands you a report you will never read | Sits beside you and shows you how to do it yourself — including SEO and your website |
| Leaves you to find your own suppliers | Hand-picked partner network for HR, legal, IT, design and accounting, included in the fee |
The holy grail
The Terms I Got When I Sold ITtelligent
When I sold ITtelligent I hit what I call the holy grail. Here is what that actually meant on paper:
- A full cash offer rather than a staged payment dressed up as a sale.
- A one-to-one revenue valuation, which is a strong outcome in managed IT services.
- No earnout. When the transaction settled, the cash was in my bank account in full.
- No warranties on performance. The business did not have to hit targets for me to get paid.
- No requirement to stay on. I did not have to keep working in a business I no longer owned.
What you actually get
What You Get When Rob Is Your Business Coach
In most business sales you would not get all of those terms. I did. So if selling is anywhere on your horizon, let me show you how it is possible — and what has to change in your business years before the conversation starts.
Day to day, engaging my services means help across a lot more than strategy: driving inbound sales so customers come to you; making sure your IT systems are set up efficiently and you are not overspending on licensing; lifting your cyber security posture before someone else tests it for you; and honest feedback on how to do more with less.
You also get a shoulder to cry on when things simply get tough, monthly face-to-face meetings with no hiding behind a webcam, and someone who turns up with energy for you and your team.
I am authentic about it: if I don’t think I can add value to you or your business, I will tell you. That honesty is the whole product.
Contact Rob
The deal, in short
What Working With Rob Includes
No Contracts, Just Results
Fixed Monthly Pricing
20+ Years In The Trenches
Monthly Onsite Strategy
Straight Talk, Zero Ego
Founder-Speed Support 24/7
Receipts, not promises
The Numbers Behind The Claim
- Average review rating5.0Across 36 verified Google, Facebook & Trustindex reviews. Not one below five stars.
- Years in the trenches20+Running, scaling and selling real businesses — lived experience, not theory.
- Businesses founded4Two of them sold at a premium, including a $5M+ managed IT company.
- Hidden costs$0No lock-in contracts, no travel charges, no surprise invoices. One flat monthly fee.
Stop the bullshit
A Business Coach That Actually Cares
Starting a business is tough. I will show you how to grow one without fluffy marketing materials or cold calling — so that clients are desperate to call you, rather than the other way around.
That covers the art of sales, building a great team and culture, flexible agreements, genuinely independent advice, keeping things simple, learning from my journey rather than repeating it, being only a phone call away, and understanding why you need to automate.
If you want results and you want to fall in love with your business again, you owe it to yourself, your staff and your business to at least have the conversation. Compare the cost of business coaching against what you are losing now, read my guarantee, and then decide. What do you have to lose?
Stop The Bullshit — Contact RobStraight answers
Before You Choose A Business Coach
What makes Rob different from other business coaches?
Experience you can verify, and a delivery model most coaches will not match: monthly onsite meetings, no lock-in contract, one flat fee and 24/7 contact in between.
Rob has founded four businesses and exited two. That is where the advice comes from, not a certification.
Why insist on face-to-face meetings?
Because a video call only shows you what the owner chooses to point the camera at. Sitting in your business shows me who interrupts whom, where the paperwork piles up and which phone never stops ringing.
Meetings are deliberately short and sharp. A coach who eats half your day is costing you money.
Is a business coach without industry experience any use?
The mechanics of a business — pricing, cash flow, hiring, marketing, systems — behave the same way in almost every sector.
See the industries page for the sectors Rob has coached and the traps each one falls into.
What if we are not a good fit?
Then I will say so on the free call, before any money changes hands. I am not interested in taking a monthly fee from someone I cannot help.
It happens, and it is a far better outcome than six wasted months for both of us.
How soon will I see a difference?
Most owners leave the first session with something they can act on that week, because the early wins are usually about cost and focus rather than growth.
Structural change — culture, systems, marketing that compounds — is measured in months, and you will be able to see it in the numbers.
Do you help owners who want to sell their business?
Yes. Having negotiated a full cash exit with no earnout, I know what buyers look for and how much of it has to be in place long before you go to market.
The work is usually about reducing the business’s dependence on you.
Will you work with my existing accountant or agency?
Happily. If they are doing a good job I will tell you so; if they are not, I will show you the evidence rather than simply replace them with a mate.
Where a gap does exist, my partner network covers it.
What does it cost to work with Rob?
One flat monthly fee, quoted on the free 30-minute call once I understand what you actually need. No travel charges and no surprise invoices.
The business coaching cost page explains what moves the number up or down.
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Real business coaching client testimonials