Business Coaching
There’s no use throwing ideas at a wall and praying one sticks. A coach you can actually turn to stops you second-guessing yourself at 2am.
The 6 Pillars Of Business Success
The six things you actually need to grow a business. No bullshit.
Show Me Where My Business LeaksThe framework
Keys To Business Success
If you’re running a business, about to run one, or even just weighing up whether the idea stacks up, there are six key ingredients you have to get right. Miss one and the others carry the load until they can’t. As your business coach, I work through all six with you until each one is pulling its weight.
Most coaches stop at your profit and loss statement and your balance sheet. Those two documents tell you what already happened. They don’t tell you that your best technician is three weeks from resigning, that your agency is billing you $5,000 a month for reporting you never read, or that your only backup is a hard drive in the top drawer. That’s where the money actually leaks.
The six pillars are deliberately unglamorous. Business coaching and mentoring gives you someone to think out loud with. Culture keeps your people. Customer service keeps your clients. Cyber security keeps the doors open. Digital marketing and SEO fills the pipeline. IT systems give you back the hours you’re currently donating to admin.
You don’t need to fix all six at once, and I’d talk you out of trying. We start with the pillar that’s costing you the most money or the most sleep, and we work down the list from there.
Book Your Free 30 MinutesPick your starting point
The Six Pillars, One At A Time
Each pillar has its own page with what I actually do, what ignoring it costs you, and what changes in the first 90 days. Read the one that stings the most.
Culture
Your staff are your biggest asset, so treat them right. Hours of work and no gratitude buys you turnover, not quality.
Customer Service
Even if your product never touches a consumer, you still have customers. Keep them happy and your team stays happy too.
Cyber Security
SMEs are the easiest target going. Payments, intellectual property and staff data all sit in your hands.
Digital Marketing
SEO, social, web design, blogs, email… or does the list stop? I’ll teach you the basics of SEO in an hour.
IT Systems
IT is the key to saving money, but the words “information technology” scare owners more than they should.
Receipts, not promises
Why Owners Trust The Six Pillars
- Average review rating5.0Across 36 verified Google, Facebook & Trustindex reviews. Not one below five stars.
- Years in the trenches20+Running, scaling and selling real businesses — lived experience, not theory.
- Businesses founded4Two of them sold at a premium, including a $5M+ managed IT company.
- Hidden costs$0No lock-in contracts, no travel charges, no surprise invoices. One flat monthly fee.
The commitment
Where Do We Go From Here?
Once you begin working with me, I don’t believe in wasting time. From the moment we begin, it’ll be go, go, go. There will be long nights and tiring days, but we will take the time together to analyse your business from the ground up. No stone will be left unturned, and no outdated system will remain.
More than a business coach, I become a partner and the formidable force you need. Someone who has actually signed the leases, made the payroll, sacked the wrong hire and sold the business at the other end. You can read the whole story on my about page.
So stop dilly-dallying and let’s get to it. I can guarantee you won’t regret it — and if you do, there’s no contract holding you there. That’s the point of my guarantee.
Contact RobHow they connect
Why All Six Pillars Move Together
The pillars aren’t six separate projects. Pull one lever and the others move, which is why fixing them in the right order matters more than fixing them fast.
- Culture feeds service. Staff who feel valued look after your clients without being told to. Staff who don’t, won’t.
- Service feeds marketing. Happy clients leave reviews and make referrals, which is the cheapest lead source you will ever have.
- IT systems feed culture. Nobody stays in a job where half the day is spent re-keying data between two systems that don’t talk.
- Cyber security protects the lot. One successful invoice scam or ransomware hit can undo three good years in a fortnight.
- Marketing feeds cash flow. Cash flow buys you the room to pay people properly and invest in the systems you keep putting off.
- Coaching keeps it honest. Someone has to ask the uncomfortable question every month, and it can’t be you.
The deal
What You Get Working Through The Pillars
No Contracts, Just Results
Fixed Monthly Pricing
20+ Years In The Trenches
Monthly Onsite Strategy
Straight Talk, Zero Ego
Founder-Speed Support 24/7
The problem is you don’t know what you don’t know.
Robert Adelman — The No Bullshit Business Coach
Not ready for one-on-one?
Work Through The Pillars With Other Owners
One-on-one coaching isn’t the only way in. The No Bullshit Business Networking Club runs the same thinking in a group setting at a much lower price, with monthly meetups and expert deep dives on law, HR, cyber and marketing.
It isn’t a lead-swapping breakfast. It’s a room of owners who will tell you the truth about what’s working and what isn’t, which is worth more than another stack of business cards.
If you’d rather see what other owners say before you commit to anything, the client reviews are all verified and none of them are written by me.
Join The Club
Straight answers
Questions About The 6 Pillars
Do I have to work on all six pillars at once?
No, and I’d push back if you wanted to. Trying to fix culture, systems, marketing and security in the same quarter is how owners burn out and end up finishing none of it.
On our first session we work out which pillar is costing you the most money or the most sleep right now, and that becomes the focus. The others get sequenced behind it so you always know what’s next.
Which pillar do most business owners start with?
It splits fairly evenly between culture and IT systems, because those two are where the pain shows up first. Owners feel the staff turnover and they feel the hours lost to manual admin long before they see it in the numbers.
That said, if your lead flow has dried up we start with digital marketing, because no amount of internal tidying helps a business with an empty pipeline.
Is this a course or a programme I buy?
Neither. There is no workbook, no module release schedule and no login. The six pillars are simply the map I use to work out what’s actually wrong in your business.
The delivery is a monthly onsite session with me, one flat monthly fee, and unlimited contact in between when something comes up.
How long does it take to work through all six pillars?
Most owners see the first pillar shift inside 90 days, because we deal with obvious, fixable things first — a supplier being overcharged, a role with no job description, a backup that has never been tested.
Working meaningfully across all six usually takes a year or more, and honestly it never fully finishes. Businesses move, and so does the work.
Do you actually do the work, or just tell me what to do?
I’m a coach, not an outsourced department, so I don’t take over your marketing or run your IT. What I do is sit next to you, show you how it works, and make sure the decision you make is an informed one.
Where specialist hands are genuinely needed, I’ll introduce you to vetted providers from my rolodex. You deal with them directly and I make sure you don’t get taken for a ride on scope or price.
Why are cyber security and IT part of a business coaching programme?
Because I spent 27 years in IT and ran a managed services provider with 160 clients before I coached full time, and because those two pillars are where small businesses quietly haemorrhage money and risk.
Most coaches can’t help you there, so they leave it out of scope and you end up paying a consultant separately. I’d rather save you that invoice.
Can the six pillars work for a business outside Melbourne?
Yes. The framework doesn’t care where you are. I’m Melbourne based with regular trips to Sydney and Brisbane, and owners further afield are coached by video call on the same monthly rhythm.
What does it cost to be coached across the pillars?
One flat monthly fee that covers every pillar — there is no per-pillar pricing and no upsell when we move from culture to cyber security.
The figure depends on the size and complexity of your business, and I quote it on the free call once I understand what you need. There’s a full breakdown on the business coaching cost page.
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